Discover the OLED with Fire TV built in where a world of endless entertainment awaits
The Z95 series brings you a revolutionary blend of OLED technology and the power of Fire TV. With the 55 inch OLED Fire TV, dive into an immersive viewing experience as you discover new adventures, and connect with friends and family to share those special moments.
Top-class colour accuracy, contrast and clarity
Master OLED PRO Cinema Size
Our Master OLED PRO Cinema Size is the next generation of panels to deliver enhanced brightness, leading to a superior dynamic contrast and viewing experience. It also delivers a truly cinematic scale performance at home. In parallel, our HCX Pro AI Processor MK II instantly analyses the picture; finesses colour accuracy, contrast and clarity for class-leading performance.
HCX Pro AI Processor MK II
The new HCX Pro AI Processor MK II inside our premium TVs delivers truly accurate colour, contrast, and pin-sharp clarity – great for fast-moving action, sports, games, etc. Using AI, the TV knows when you’re watching sport, and adjusts the picture and sound for you.
Auto AI for always optimal picture and sound
Auto AI - Using AI, the 77 inch Fire TV from the Z93 series analyses the incoming signal, instantly adjusting picture and sound setting. Auto AI knows the settings for sport, live music, filmic scenes and more - so makes them for you. Just sit back and enjoy the performance.
The stream of your dreams
Get right to your good stuff
Fire TV puts your favourite apps front and centre on one main home screen. So you can quickly find shows, movies, and live TV you love without the endless scrolling.
Watch TV your way
Create up to six user profiles with unique watchlists and personalised recommendations based on the shows and movies you love—so anyone watching feels like a main character.
Make your voice the remote
Ask for your favourite movies and shows from across the room without reaching for the remote. Hands-free TV with Alexa also lets you check team stats, play music, set timers, control your smart home and more - all with your voice.
A brilliant TV experience
Fire TV is your smart home hub. Pair with compatible smart home devices to see live camera feeds, use Airplay, control your lighting and thermostat and more—all on your 77 inch Fire TV.
Liven up your living space
Liven up your living space
Fire TV Ambient Experience turns the biggest screen in your home into a personal display for beautiful artwork, personal photos, music and customisable Alexa widgets.
The best seat in the house
From sports to local news, you don’t have to give up live TV when you switch to streaming. Fire TV seamlessly integrates your favourite live channels and apps on the home screen, or you can browse the Channel Guide in Live. Subscription fees may apply
Broad compatibility with HDR formats
Multi HDR Format - By supporting all HDR (High Dynamic Range) formats our premium TVs assure best possible performance - regardless of picture source. Brightness and colour are optimised scene-by-scene; whether the source is HLG, HDR10, HDR10+ Adaptive, or the new Dolby Vision format with Precision Detail.
Picture perfection in all lighting conditions
Advanced intelligent sensing
Advanced intelligent sensing - Detecting the ambient room light colour temperature in addition to the room light brightness, adjusts the picture to deliver a more natural experience when, for example, watching under warm-coloured lights at nighttime.
Experience a new dimension in HDR viewing
Dolby Vision IQ - It literally adds a new dimension to viewing HDR thanks to the 77 inch Fire TV’s advanced ambient light sensor. Whether your living room is completely dark or brightly lit, the HDR picture is dynamically perfected for the best colour and contrast.
Next-gen Filmmaker Mode with intelligent sensing
Enjoy your favourite movies as the director intended. Next-generation Filmmaker Mode applies our intelligent sensing technology to adjust colour temperature and ambient brightness to ensure every movie is faithful to the director’s vision, even under bright lights.
Amazing Netflix action in any lighting condition
Netflix series and films are made to exacting standards, so that they can look stunning on a big screen. Netflix Adaptive Calibrated Mode means your 77 inch Fire TV gets the best from their shows, whilst our exclusive ambient light sensor automatically adjusts the display according to the room's lighting conditions, delivering the experience their makers intended.
LEVEL UP YOUR GAME
Big screen, epic speed, resolution and clarity for every game
Thanks to Game Mode Extreme our new 4K OLED TVs with HCX Pro AI MK II processor are ready for action. The latest revolutionary 144hz panel delivers both HFR (High Fame Rates) and VRR (Variable Refresh Rates) brings you beautiful, high-resolution tear-free graphics that redefine cinematic brilliance and the gaming experience.
Smooth and intuitive set up for gaming devices
Enjoy easier and more intuitive game settings when connecting gaming devices into the 77 inch Fire TV via HDMI. Our new Game Control Board displays detailed game related information and you can easily check the setting status. To make your gaming experience even smoother, this can be accessed by 1 action if assigned to the My APP button.
Great sound whatever your play style
Game Sound Mode allows for switching between sound modes that optimise sound for the game you are playing. RPG mode creates a sense of reality for a gaming experience filled with intensity. FPS mode focuses on audio location allowing players to hear the subtle sounds of their enemies and take the upper hand. Which mode will you pick?
Enjoy a 360-degree sound experience
360° Soundscape Pro
Our unique 360ﾟ Soundscape Pro integrated audio system transports you from sofa to heart of the action. Integrated upward, and now side-firing speakers, tuned by Technics, utilise Dolby Atmos® to immerse you in the movie.
Array Speaker System
Our new Array Speaker system delivers accurate sound, and enables users to take advantage of our unique Beam Forming function. These small speakers can be used to achieve pinpoint sound control and to create zones of different sound levels. Users can experience a more precise sound quality, all the while minimizing potential distractions to others.
