Flagship W90 Full Array LED 4K television for immersive viewing and gaming
Our flagship W90 Full Array LED 4K television with Fire TV. Whether you’re streaming or gaming, Full Array LED technology ensures exceptional brightness and vivid colour expression, while HCX Pro AI MK II technology delivers accurate colour, contrast and clarity.
See it all. Feel it all.
Sport demands outstanding performance and winning teams. Get yourself a front-row seat, look the players in the eye and see their every move clearly – never missing a play. Impressive, immersive sound brings the rush of the crowd to your home. Team-up with our high-end, large-screen 4K Smart LED TVs to share epic sporting moments with family and friends.
Full Array LED for superb brightness and contrast
Full Array LED
Our Full Array LED models with Local Dimming Supreme not only adjust the backlight division, but also perform signal analysis and brightness adjustment for each divided backlight block. By analysing the image information more finely, the contrast and brightness are improved so you can enjoy rich natural black colours and greater shadow detail without "halo" effects.
HCX Pro AI Processor MK II
The new HCX Pro AI Processor MK II inside our premium TVs delivers truly accurate colour, contrast, and pin-sharp clarity – great for fast-moving action, sports, games, etc. Using AI, the TV knows when you’re watching sport, and adjusts the picture and sound for you.
Auto AI for always optimal picture and sound
Auto AI - Using AI, W90 analyses the incoming signal, instantly adjusting picture and sound setting. Auto AI knows the settings for sport, live music, filmic scenes and more - so makes them for you. Just sit back and enjoy the performance.
The stream of your dreams
Get right to your good stuff
Fire TV puts your favourite apps front and centre on one main home screen. So you can quickly find shows, movies, and live TV you love without the endless scrolling.
Watch TV your way
Create up to six user profiles with unique watchlists and personalised recommendations based on the shows and movies you love—so anyone watching feels like a main character.
Say it. Alexa will play it
Use Alexa on the Voice Remote to find your favourite shows and movies in a snap—no endless scrolling needed. Launch apps, change channels, control your smart home, and more.
A brilliant TV experience
Fire TV is your smart home hub. Pair with compatible smart home devices to see live camera feeds, use Airplay, control your lighting and thermostat and more—all on your TV.
Liven up your living space
Liven up your living space
Fire TV Ambient Experience turns the biggest screen in your home into a personal display for beautiful artwork, personal photos, music and customisable Alexa widgets.
The best seat in the house
From sports to local news, you don’t have to give up live TV when you switch to streaming. Fire TV seamlessly integrates your favourite live channels and apps on the home screen, or you can browse the Channel Guide in Live. Subscription fees may apply
Broad compatibility with HDR formats
Multi HDR Format - By supporting all HDR (High Dynamic Range) formats our premium TVs assure best possible performance - regardless of picture source. Brightness and colour are optimised scene-by-scene; whether the source is HLG, HDR10, HDR10+ Adaptive, or the new Dolby Vision format with Precision Detail.
Picture perfection in all lighting conditions
Advanced intelligent sensing
Advanced intelligent sensing - detecting the ambient room light colour temperature in addition to the room light brightness, adjusts the picture to deliver a more natural experience when, for example, watching under warm-coloured lights at nighttime.
Experience a new dimension in HDR viewing
Dolby Vision IQ - It literally adds a new dimension to viewing HDR thanks to the TV’s advanced ambient light sensor. Whether your living room is completely dark or brightly lit, the HDR picture is dynamically perfected for the best colour and contrast.
Next-gen Filmmaker Mode with intelligent sensing
Enjoy your favourite movies as the director intended. Next-generation Filmmaker Mode applies our intelligent sensing technology to adjust colour temperature and ambient brightness to ensure every movie is faithful to the director’s vision, even under bright lights.
LEVEL UP YOUR GAME
Big screen, epic speed, resolution and clarity for every game
Thanks to Game Mode Extreme our new 4K LED TVs with HCX Pro AI MK II processor are ready for action. The latest revolutionary 144hz panel delivers both HFR (High Fame Rates) and VRR (Variable Refresh Rates) brings you beautiful, high-resolution tear-free graphics that redefine cinematic brilliance and the gaming experience.
Smooth and intuitive set up for gaming devices
Enjoy easier and more intuitive game settings when connecting gaming devices into the TV via HDMI. Our new Game Control Board displays detailed game related information and you can easily check the setting status. To make your gaming experience even smoother, this can be accessed by 1 action if assigned to the My APP button.
Great sound whatever your play style
Game Sound Mode allows for switching between sound modes that optimise sound for the game you are playing. RPG mode creates a sense of reality for a gaming experience filled with intensity. FPS mode focuses on audio location allowing players to hear the subtle sounds of their enemies and take the upper hand. Which mode will you pick?
Cinematic sound for a new level of entertainment
Impressive sound, that brings the stadium to you
Dolby Atmos® - found in the newest cinemas, and on our premium TVs expresses sound with astonishing clarity, richness and depth. Sound effects are precisely placed in virtual space and time to envelope you in the atmosphere.
Lush, deep and clear soundscapes for audiophiles
Theatre Surround turns home cinema into audiophile pleasure thanks to outstanding sound quality: soundscapes are voluminous, bass is lush and deep, and dialogues are crystal clear.
Flexible TV reception so you never miss a signal
TV reception times five: In addition to satellite, cable and antenna, the Penta tuner supports two other signal paths. With reception via the Internet (IPTV) and home network (TV>IP), you can choose the location of your TV independently of the antenna socket. So you can enjoy your TV program in every room - without an extra TV connection.
